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1. What are personal data and what categories of data are they processed?

The new RGPD (General Data Protection Regime) defines as a definition of “personal data” any information, regardless of its nature and the support in which it is presented, capable of identifying a person. Examples of categories of personal data processed are: Name, identification document number, tax identification number (TIN), age, date of birth, telephone number, email, address, payment data, electronic identifiers (digital login credentials) , etc.

2. Who is responsible for processing your personal data?

Joana Feliciano

3. In which situations are your personal data processed?

Joana Feliciano handles your personal data with your consent, when you make a purchase, when you hire a service or when you use our website. This treatment can be done orally, in writing or through our website.

4. For what purposes are your personal data processed?

Joana Feliciano guarantees that your personal data are treated only and only for the purposes communicated to you, not being used for any other purpose. In this way, we process your personal data to guarantee the quality of the service we provide and so that we can better respond to your needs. Some examples of purposes for which we may use your data:

Direct Marketing – To inform you of news, opportunities and promotions that may interest you;

Customer Management – ​​a) To send you your orders via a carrier; b) To inform you when your equipment / order is ready to be picked up at our store.

5. On what basis are your personal data processed?

These are the circumstances that allow us to process your personal data:

a) Your express consent, either in writing, or orally, for example, for direct marketing purposes, to receive emails or SMS messages from Joana Feliciano;

b) The execution of a contract entered into with Joana Feliciano, for example, a contract for the purchase and sale of products;

c) Compliance with a legal obligation

Joana Feliciano undertakes to process your personal data in order to guarantee the confidentiality, security and protection of such data against unauthorized or unlawful processing and against its loss, destruction or damage.

6. How long do you keep your personal data?

Joana Feliciano retains your personal data only for the period of time strictly necessary to carry out the purpose for which it was collected or, as the case may be, until it exercises its right of opposition or right of deletion. After this period of conservation, Joana Feliciano deletes your personal data.

7. To whom do we transmit your personal data?

Whenever necessary, Joana Feliciano may transmit your personal data to third parties – partner companies of Joana Feliciano, for example, freight transport companies – only and exclusively for the purpose of performing a service that you have contracted, such as the delivery of a product at home . Your personal data may also be communicated, in compliance with the law, to State entities, such as the Tax Authority.

8. What are your personal data protection rights and how can you exercise them?


What are:

  • Right of access to informationYou can obtain confirmation of which personal data is processed by Joana Feliciano, as well as information about the purposes of the processing or the terms of retention of these data.

  • Right of rectificationYou can request the alteration of your personal data that are incorrect or incomplete.

  • Right of deletion You can request the deletion of your personal data, as long as there are no legal requirements for its conservation

  • Right to portability You can receive the personal data that you have provided us in a structured way in a digital format for automatic reading.

  • Right of opposition You can oppose or withdraw the consent you previously gave to a processing of your personal data.

You can request the limitation of the processing of your personal data, in the form of:

  • Right to Limitation of Treatment

  1. Treatment suspension;

  2. Limitation of the scope of processing to certain categories of data or processing purposes.

See full Privacy Policy:

1. Framework

This Privacy Policy establishes Joana Feliciano's commitment to its Clients in terms of personal data protection, aiming to strengthen and consolidate their relationship of trust and proximity. Through this Privacy Policy, Joana Feliciano informs its Clients about the treatments it carries out with their data, as well as the rights that it recognizes them, as holders of personal data. Joana Feliciano strictly complies with the principles described in this policy, with Regulation (EU) 2016/679 (General Regulation on Data Protection – RGPD) and with the applicable data protection legislation, in all personal data processing activities that are your responsibility. Joana Feliciano handles personal data through various operational and technical means that support the activities of its business processes.

a) Objectives
The Privacy Policy, as a communication tool, has as its main objectives:
– Strengthen and consolidate Joana Feliciano's relationship of trust and closeness with her Clients;
– Demonstrate transparency in the processing of personal data carried out by Joana Feliciano;
– Inform Customers of their rights, as holders of personal data, and how they can exercise them;
– Inform Clients about the persons responsible for Joana Feliciano from whom they can request the exercise of their rights, or clarify how their personal data are handled;

b) Scope of application
The Privacy Policy applies exclusively to the processing of personal data carried out by Joana Feliciano, in the context of the intended purposes. For the purposes of this Privacy Policy, personal data is considered to be any and all information relating to an identified or identifiable natural person, that is, a person who can be identified directly or indirectly, namely through an identification number or through specific characteristics of the their physical, physiological, genetic, cultural or social identity.

2. Privacy Policy

a) The commitment
Since the protection of your personal data is a priority for Joana Feliciano, we are committed to only processing personal data that are strictly necessary to provide you with the best services, ensuring transparency in information and application of best practices in the field of security and protection of your personal data.

Whenever your personal data are processed by contracted entities, Joana Feliciano will demand that these entities present the same level of guarantee of privacy and security in terms of personal data protection.

We want to earn your trust and that you feel that your personal data are safe with us, as we will always be committed to protecting your privacy, taking, with great seriousness and commitment, our responsibilities with regard to the protection of your personal data.

Whenever you have any questions about the treatment of your personal data, we will be available to help you, via email or via telephone 926 861 064.

b) What personal data is used and what is it used for?

Joana Feliciano is committed to only processing the personal data strictly necessary for each process.

For example:

1) Online – Within the scope of the online account, personal data are used to allow you to purchase items remotely and access your purchase history.

2) Transaction Management – Whenever you request the indication of your tax identification number on your purchases, we need to register it and transmit it to the Tax Authority;

3) Direct Marketing – We will also need your contact details (e-mail and mobile number), so that we can send you informative communications about news, campaigns and offers, discounts or benefits, generic or targeted. You may, at any time, withdraw the indication to receive this type of communication.

c) How long are your personal data kept?
We only keep your personal data for the period strictly necessary to fulfill the objectives identified above, within the legal limits. After the defined conservation period, Joana Feliciano undertakes to eliminate, destroy or anonymize your personal data. In general, Joana Feliciano keeps transaction data for a period of 10 years, which is the period defined by law.

d) Who can we share your personal data with?

In certain cases, we may disclose your personal data to entities that provide services to us, in the context of home deliveries, repairs and service of articles, financial services and marketing actions. We will transmit your personal data to the Tax Authority, as required by law. Joana Feliciano does not, under any circumstances, share your personal data with other companies or brands for other commercial purposes.

e) What are your rights and how can you exercise them?
As a general rule, the holder of personal data has the following rights in terms of data protection: right of access, right of rectification, right of erasure, right of limitation, right of portability, right of opposition. In cases where you have given consent for a certain treatment of your personal data, you can withdraw it at any time. To exercise any of these rights, you must do so through the email provided by Joana Feliciano, . Joana Feliciano will carefully analyze the requests, evaluating their legitimacy and relevance, and will undertake to respond in a timely manner. If necessary, the holder of personal data may also file a complaint with the National Data Protection Commission (CNPD).

f) Cookies
Joana Feliciano uses cookies on its website that allow us to improve the performance and browsing experience of our users, increasing, on the one hand, the speed and efficiency of the response and, on the other, eliminating the need to repeatedly enter the same information . The placement of cookies not only helps the websites to recognize the user's device the next time they visit us, but it will also be essential for their functioning. The cookies used by Joana Feliciano, on her website, do not collect personal information that allows the user to be identified, saving only generic information, namely, the form and/or location of the user's access and the way he uses the Websites. Cookies only retain information related to the User's preferences.

Session cookies: These are temporary cookies that remain in the browser's cookie file until the browser leaves the website, so there is no record left on the user's hard drive. The information collected by these cookies is used to analyze traffic patterns on the website. Ultimately, this allows us to improve the content and improve the usability of the website.

Analysis cookies: These are those that are treated well by us or by third parties, allow us to quantify the number of users and carry out measurement and statistical analysis of how users use the service offered. We examine your navigation on our website, with the aim of improving the supply of products or services that we make available to you.

Advertising cookies: These are those that are treated well by us or by third parties, allow us to manage more effectively the offer of advertising spaces that exist on the website, being able to analyze your browsing habits and show you advertising related to your profile. navigation.

g) How do we protect your personal data?
We have a variety of information security measures in order to protect your personal data, such as technological controls, administrative measures and procedures that guarantee the protection of your personal data, preventing its misuse, unauthorized access and disclosure, its loss, its undue or inadvertent alteration, or its unauthorized destruction. Among others, we highlight the following measures:

  1. Restricted access to your personal data;

  2. Secure storage and transmission of personal data;

  3. Protection of information systems through devices that prevent unauthorized access to your personal data;

  4. Implementation of mechanisms that guarantee the safeguarding of the integrity and quality of your personal data

h) Updates to this Privacy Policy

This Privacy Policy may be revised and updated, which will be disclosed through our website.

If you want to: access, correct, change or delete any personal information we have about you, file a complaint, or simply request more contact information from our Privacy Compliance Officer at

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